Benefits of Mobile E-commerce Apps

Sakshay Web Technologies

The advent of mobile apps have revolutionized the field of information technology. “There is an app for everything”. This statement is almost true given the numerous uses of mobile apps. Starting from ticket booking and money transfer, to online shopping and social networking, mobile apps are capable of accomplishing multiple tasks. The recent changes in technology made several people switch from ordinary cellphones to smartphones, causing the demand for mobile apps to shoot up. As a result, these apps have become a part of e-commerce businesses as well.

Ever since online shopping came by, buying commodities became much easier than before. A few minutes of browsing and filling details along with money transactions and you are done. The product you choose will be delivered at the address you provide. With mobile e-commerce apps, this entire process can be even more convenient as you do not have to sit in front…

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Top 4 Advantages of Pay Per Click Advertising for Small Businesses

How HRMS Software Can Benefit Small Businesses

Three Secrets for Powerful Pay per Click Advertising Campaign

Pay Per Click advertising is always beneficial for businesses and ensure high profits.

EvoMantra

PPC campaigns increase the click through rate, the overall effectiveness of PPC advertising, as well as the conversion rate of your business. Through these approaches, an unsuccessful campaign can turn into the most valuable constituent of a company’s marketing program. Of course, it is possible that few mistakes can lead to failure, so you should make sure that you engage an experienced Pay Per Click advertising company, which ensures the success of your pay per click program.

Following are the steps that can help in making your PPC campaign a success:

1. Be Organized

Advertisers need to develop multiple ad groups and for each ad group the advertiser should have appropriate set of keywords that can trigger the serving of these ads. Yes, it might be difficult and labor-intensive. And, it might need a great amount of time, effort and thought. But, such detailing is an essential ingredient towards…

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Ways to Protect Your Business on Social Media

EvoMantra

Being active on social media platforms such as Facebook, Twitter and Linkedin, in addition to handling day to day challenging tasks of business, is a hard but important task. Social media campaigns are an important part of the marketing toolkit, for any business. But, along with providing big benefits these tools can also  prove to be dangerous. For example, some businesses find out that their company name or their brand names, are being misrepresented on social media platforms. You might find out that your web copies, photographs, blogs and videos are being reproduced without your knowledge.

So, how can you protect your company on social media? Here are some ways to protect and monitor your business copyrights and trademarks:

-Intellectual Property (IP) and Social Media Sites

Trademarks – This law protects your company and product name from being used by another company, in a similar business. Your trademark can appear…

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5 Big Benefits of Having a HTML5 and CSS3 Powered Website

5 Big Benefits of Having a HTML5 and CSS3 Powered Website

HTML and CSS have long been the web developers’ best friends. Together, they have built the web with platform-independent websites. Built with the intention of creating websites suitable for all platforms, these scripts find support in all major web browsers on PCs, laptops, tablets, smartphones and other mobile devices. Due to this platform independence and versatility, these are the most preferred scripts when it comes to building websites. The latest releases of HTML and CSS are known as HTML5 and CSS3 respectively and offer a host of added features, better performance and breathtaking graphics for the modern, new-age websites. Here are the top 5 benefits of HTML5 and CSS3.

1. Better Ranking: If the website does not have a good layout and design, then it cannot rank well on highly advanced search engines like Google. The website should be semantic, with a clear format and good readability. Otherwise, all the content marketing and social strategies will go down the drain. HTML5 and CSS3 are read very well and a compatible across a range of browsers, which makes them the top choice for a good rank.

2. Offline Browsing: HTML5 and CSS3 can store web applications locally with the help of an offline application cache. This ensures that, like an app, you can view websites offline as well. Therefore, certain pages can be read and browsed on the go. The cache also ensures faster loading and better overall performance of the website.

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Do All Social Media Marketing Companies Deliver?

Do All Social Media Marketing Companies Deliver?

Social media is so in. And so is social media marketing. This only means one thing – there is a mushroom growth of social media marketing companies in our country. Last time we checked, there were more such companies in north India than there were pastry shops. You can imagine the kind of hard work and false promises it takes to achieve that kind of a number. Of course, this is not to say that all companies under-deliver, but most of the companies do. And since they charge you big bucks for small services, we offer some valuable advice as to how you can avoid being cheated on.

 

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